Digital Advertising Manager, Small Medium Business

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Advertising Manager for Small Medium Business at Microsoft will be responsible for developing and executing innovative digital advertising strategies aimed at enhancing brand visibility and driving engagement for SMEs. This role entails collaborating with cross-functional teams to optimize campaigns across various digital platforms while analyzing performance metrics to ensure the effectiveness of strategies implemented. The ideal candidate will leverage data-driven insights to recommend adjustments and initiatives that align with broader marketing objectives and foster growth within the small and medium-sized business segment.

Job Responsibilities

• Design and implement comprehensive digital advertising strategies tailored for small and medium businesses.
• Manage and optimize digital marketing campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Conduct thorough market research to understand industry trends and target audience behavior.
• Analyze campaign performance data and generate reports to assess the achievement of marketing goals.
• Collaborate with the creative team to produce engaging ad content and compelling visuals.
• Maintain a strong understanding of competitive landscape and stakeholder needs.
• Work with analytics tools to track key performance indicators and drive improvement strategies.
• Act as a liaison with external partners and vendors to ensure successful execution of campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing or advertising, with a focus on small and medium businesses.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software).
• Strong analytical skills, with experience in data interpretation and reporting.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Demonstrated project management skills, with the capacity to manage multiple projects simultaneously.
• Creative and strategic thinker with a keen eye for detail.

Technologies & Tools

The Digital Advertising Manager will utilize a range of technologies and tools to enhance campaign efficiency and effectiveness. These include advertising platforms such as Google Ads and Facebook Business Manager, analytics tools like Google Analytics, email marketing software, and customer relationship management (CRM) systems. Familiarity with marketing automation tools and data visualization software is also beneficial for optimizing ad performance and reporting outcomes.

Ideal Candidates

Ideal candidates for this position will exhibit a blend of creativity and analytical prowess, enabling them to devise compelling advertising strategies while backing them with data-driven insights. They will possess a proactive mindset, thriving in a fast-paced environment and adept at navigating the dynamic landscape of digital marketing. Strong organizational skills, adaptability, and a keen focus on customer engagement will further position them as valued contributors to Microsoft's mission of empowering small and medium businesses to harness the full potential of digital advertising.