Digital Advertising Manager

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Written by AI from the job title and company, not by Streetlight Digital, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Advertising Manager at Streetlight Digital will play a pivotal role in shaping and implementing robust advertising strategies to enhance brand visibility and drive customer engagement across various digital platforms. This position entails overseeing the creation, execution, and optimization of digital ad campaigns, while managing cross-functional teams to meet campaign objectives. The ideal candidate will have a keen understanding of market trends, consumer insights, and analytics to ensure the effectiveness of advertising strategies.

Job Responsibilities

• Develop and execute comprehensive digital advertising strategies aligned with business goals.
• Manage and optimize PPC campaigns across various platforms, including Google Ads and social media channels.
• Analyze campaign performance and utilize data-driven insights to maximize return on investment (ROI).
• Collaborate with creative teams to produce engaging advertisements and promotional materials.
• Conduct market research to identify emerging trends and opportunities in the digital advertising landscape.
• Provide regular reports and presentations on campaign performance to stakeholders.
• Manage the advertising budget, ensuring cost-effective allocation of resources.
• Stay updated with industry developments and emerging digital marketing technologies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital advertising or marketing management.
• Proven track record of successfully managing digital ad campaigns with measurable results.
• Strong analytical skills and proficiency in Google Analytics, Google Ads, and social media advertising tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Ability to think strategically and creatively in solving complex advertising challenges.
• Knowledge of SEO and content marketing will be considered an asset.

Technologies & Tools

The Digital Advertising Manager will utilize a variety of technologies and tools to enhance campaign effectiveness. This includes Google Ads for managing PPC campaigns, Google Analytics for tracking and reporting on website traffic and conversions, Facebook Ads Manager for social media advertising, and various CRM systems to monitor customer interactions. Familiarity with marketing automation tools, such as HubSpot or Marketo, will also be beneficial in streamlining campaign processes.

Ideal Candidates

The ideal candidate for the Digital Advertising Manager position is results-driven, with a passion for digital marketing and a proactive approach to problem-solving. They possess a blend of creative and analytical skills, allowing them to innovate while also utilizing data to inform decisions. Strong leadership capabilities, the aptitude for managing diverse teams, and excellent project management skills are essential. Additionally, a commitment to continuous learning and adaptability to changing market trends will further enhance their suitability for this role.