Digital Communications Manager

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Written by AI from the job title and company, not by New York State Assembly, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Communications Manager at the New York State Assembly will be responsible for developing and implementing strategic communication plans that enhance the Assembly's online presence and engage the public effectively. This role entails overseeing digital campaigns, managing social media platforms, producing digital content, and analyzing outreach results. Working collaboratively with various departments, the Digital Communications Manager will contribute to the Assembly's mission by promoting transparency, public engagement, and responsive communication throughout New York State.

Job Responsibilities

• Develop and execute comprehensive digital communication strategies to enhance the Assembly's visibility and engagement.


• Manage and curate content across the Assembly's official website and social media platforms.


• Monitor and analyze digital analytics to refine communication strategies and report on effectiveness.


• Coordinate with Department heads to ensure messaging consistency and alignment with the Assembly's goals.


• Produce and edit high-quality digital content, including articles, infographics, videos, and digital flyers.


• Implement online campaigns and initiatives aimed at increasing public awareness and participation.


• Engage with constituents through social media, responding to inquiries and feedback in a timely manner.


• Stay updated on trends in digital communications and recommend new tools and technologies for enhancing communication efforts.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.


• A minimum of 5 years of experience in digital communications, public relations, or a related domain.


• Proficiency in social media management tools and digital content creation software.


• Strong understanding of web analytics and SEO best practices.


• Excellent written and verbal communication skills, with a keen eye for detail.


• Experience managing projects and collaborating with cross-functional teams.


• Ability to work independently and prioritize multiple tasks in a fast-paced environment.

Technologies & Tools

The Digital Communications Manager will utilize a variety of digital tools and technologies to execute their responsibilities. Key platforms include content management systems (CMS) such as WordPress, social media management tools like Hootsuite or Sprout Social, graphic design applications such as Adobe Creative Suite, as well as data analytics tools such as Google Analytics. Familiarity with email marketing software and basic HTML knowledge is also beneficial for optimizing digital outreach efforts.

Ideal Candidates

Ideal candidates for the role of Digital Communications Manager will possess strong interpersonal skills and a proactive approach to problem-solving. They should demonstrate creativity in crafting engaging digital content and have a passion for public service and community engagement. A successful candidate will also be adaptive to the ever-evolving digital landscape, thrive in collaborative environments, and be committed to promoting transparency and open communication with the public.