Digital Integrated Marketing Program Manager - Surgical

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Medtronic, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Integrated Marketing Program Manager - Surgical at Medtronic plays a pivotal role in driving the execution of integrated marketing strategies across surgical products. This individual will collaborate closely with cross-functional teams to enhance product positioning and brand messaging while developing effective digital marketing initiatives that resonate with healthcare professionals and stakeholders. The position is responsible for overseeing the planning, implementation, and optimization of marketing campaigns, ensuring alignment with broader commercial objectives and continuous engagement with target audiences.

Job Responsibilities

• Develop and implement integrated digital marketing strategies for surgical products, ensuring alignment with overall marketing objectives.
• Manage the planning and execution of marketing campaigns across digital platforms, including email, social media, and web channels.
• Monitor and analyze campaign performance metrics, utilizing data to enhance strategies and improve ROI.
• Collaborate with product management, sales, and external agencies to design promotional materials that effectively communicate key product benefits.
• Coordinate with internal stakeholders to ensure messaging consistency and compliance with regulatory requirements.
• Lead market research and analysis to better understand customer needs and identify opportunities for growth within the surgical product line.
• Stay current with industry trends and competitor activities, adapting strategies accordingly to maintain a competitive edge.
• Facilitate training and support for sales teams on digital marketing tools and resources.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
• 5+ years of experience in digital marketing or integrated marketing management, preferably within the healthcare or medical device industries.
• Demonstrated expertise in developing and executing successful digital marketing campaigns.
• Strong analytical skills with proficiency in data-driven decision making and performance analysis.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across various teams.
• Proficient in marketing automation tools, CRM systems, and digital analytics platforms.
• Knowledge of compliance regulations in the healthcare industry is preferred.

Technologies & Tools

The Digital Integrated Marketing Program Manager will work with a variety of technologies and tools to effectively manage and analyze marketing campaigns. Key technologies include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics, and social media management tools including Hootsuite or Sprout Social. Proficient use of Microsoft Office Suite (Excel, PowerPoint, Word) is also essential for reporting and presentation purposes.

Ideal Candidates

Ideal candidates for the Digital Integrated Marketing Program Manager position will possess a strategic mindset complemented by strong project management skills. They should be proactive and adaptable, demonstrating an ability to navigate complex healthcare environments while building effective relationships across functions. A data-driven approach, combined with creativity and a passion for innovation in digital marketing, will enable them to excel in this role. The ability to effectively communicate complex information and influence decision-making at all levels is equally important for success within Medtronic.