Digital Marketing & Advertising Manager

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Written by AI from the job title and company, not by Population Media Center, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing & Advertising Manager at Population Media Center will be responsible for developing, implementing, and managing digital marketing strategies that align with the organization's mission to promote social and behavioral change through entertainment. This role will require a dynamic individual who can lead marketing campaigns across various digital platforms, optimize marketing performance, and engage with a diverse audience to raise awareness of programs and initiatives. The successful candidate will work collaboratively with internal teams to achieve measurable objectives and drive meaningful action through digital outreach.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to support organizational goals.
• Manage and optimize online advertising campaigns across various platforms, including social media, Google Ads, and email marketing.
• Analyze and report on the effectiveness of digital marketing campaigns using appropriate analytics tools.
• Create engaging content for website, social media, and email communications, ensuring alignment with the organization's messaging.
• Oversee the organization's digital marketing budget and make data-driven decisions to optimize advertising spend.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital platforms.
• Stay up-to-date with industry trends and emerging digital marketing technologies to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; a Master's degree is a plus.
• 5+ years of experience in digital marketing and advertising, preferably in a non-profit or social impact organization.
• Proven experience with digital marketing tools and techniques, including SEO, PPC, social media, and content marketing.
• Strong analytical skills with proficiency in data analysis and performance metrics.
• Excellent written and verbal communication skills, with an ability to craft compelling messaging.
• Experience with project management and the ability to manage multiple priorities simultaneously.
• Knowledge of HTML, web design, and email marketing platforms is preferred.

Technologies & Tools

The Digital Marketing & Advertising Manager will utilize a variety of technologies and tools to enhance digital marketing efforts. Key technologies include Google Analytics for performance tracking, social media management tools such as Hootsuite or Buffer for content scheduling and engagement, email marketing platforms like Mailchimp or Constant Contact for client communications, and graphic design software such as Adobe Creative Suite for creating engaging visuals. Proficiency in Content Management Systems (CMS) like WordPress is also advantageous for website management and updates.

Ideal Candidates

An ideal candidate will possess a combination of creativity and analytical thinking, with a strong passion for social change and the mission of Population Media Center. They should be detail-oriented, proactive, and able to work independently as well as part of a team. Strong interpersonal skills and the ability to build relationships with stakeholders at all levels are essential. The candidate should be adaptive to evolving technologies and open to exploring new strategies to engage audiences effectively. A genuine commitment to population and health issues is crucial to success in this role.