Digital Marketing & Advertising Manager

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Written by AI from the job title and company, not by Population Media Center, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing & Advertising Manager at Population Media Center (PMC) will play a pivotal role in developing and implementing robust digital marketing strategies that align with the organization's mission to enhance social change through entertainment. This position will oversee various digital channels including social media, email marketing, and online advertising, and will work closely with internal teams to ensure cohesive and impactful messaging. The ideal candidate will utilize their experience to drive engagement, increase brand awareness, and ultimately support the PMC's initiatives in advancing public health, gender equality, and sustainable development.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with PMC's goals.
• Manage and optimize social media accounts to increase engagement and build a community around PMC’s mission.
• Oversee email marketing campaigns, including audience segmentation, content creation, and performance tracking.
• Design and implement online advertising campaigns across various platforms including Google Ads and social media channels.
• Analyze and report on campaign performance metrics, drawing insights to inform future strategies.
• Collaborate with cross-functional teams to create compelling digital content, including video, graphics, and written materials.
• Stay current with digital marketing trends and tools to ensure PMC’s strategies remain innovative and competitive.
• Manage budgets for digital marketing efforts and ensure optimal allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and advertising, preferably within the nonprofit sector.
• Proficiency in digital marketing platforms, including SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in managing online advertising campaigns with proven results in increasing conversion rates.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Technologies & Tools

The Digital Marketing & Advertising Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include Google Analytics for performance tracking, Hootsuite or Buffer for social media management, Mailchimp or similar platforms for email marketing, and Adobe Creative Suite for content creation. Familiarity with Customer Relationship Management (CRM) systems and online advertising platforms, particularly Google Ads, will also be essential for the role.

Ideal Candidates

The ideal candidate for the Digital Marketing & Advertising Manager position will be a creative thinker with a strategic mindset and a passion for making a difference. They will possess strong leadership skills and the ability to inspire and engage teams and stakeholders. A proactive approach to problem-solving, coupled with resilience in adapting to changing environments, is essential. Additionally, candidates should demonstrate a commitment to PMC's mission and values, displaying empathy and cultural sensitivity in their marketing efforts.