Digital Marketing Data & Analytics Manager

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Written by AI from the job title and company, not by IRIS Software Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Data & Analytics Manager at IRIS Software Group will play a pivotal role in harnessing data to drive strategic decision-making and enhance marketing outcomes. This position will be responsible for overseeing data analysis and reporting, developing key performance indicators, and translating complex data into actionable insights. The successful candidate will lead a team of analysts, collaborate across departments to ensure marketing strategies are data-driven, and continuously optimize marketing efforts based on analytics findings. The role requires strong analytical skills, strategic thinking, and a passion for leveraging data to advance business objectives.

Job Responsibilities

• Develop and implement comprehensive data analytics strategies to optimize marketing performance.
• Analyze large data sets to identify trends, patterns, and insights relevant to digital marketing initiatives.
• Create and manage dashboards and reports that provide actionable insights for marketing teams.
• Collaborate with cross-functional teams to develop metrics and key performance indicators (KPIs).
• Conduct A/B testing and other optimization methods to assess the effectiveness of marketing campaigns.
• Provide guidance and strategic recommendations based on data analysis to improve marketing strategies.
• Lead and mentor a team of data analysts, providing training and support in advanced analytics techniques.
• Ensure data integrity and accuracy across all marketing analytics processes.
• Stay up-to-date with the latest trends in data analytics and digital marketing technologies.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; Master’s degree preferred.
• Proven experience (5+ years) in digital marketing analytics or a related field.
• Strong proficiency in data analysis tools such as Google Analytics, Tableau, and SQL.
• Experience with marketing automation tools and CRM software.
• Expertise in leveraging advanced statistical techniques and data modeling.
• Exceptional analytical, problem-solving, and decision-making skills.
• Strong communication skills, with the ability to present data insights to non-technical stakeholders.
• Experience in managing and developing a team of analysts.

Technologies & Tools

The Digital Marketing Data & Analytics Manager will work with a variety of technologies and tools to perform their duties effectively. These include advanced analytics platforms such as Google Analytics and Adobe Analytics, data visualization tools like Tableau and Power BI, customer relationship management (CRM) software such as Salesforce, and marketing automation tools like HubSpot and Marketo. Additionally, proficiency in programming languages such as SQL and Python will be beneficial for custom data analysis and reporting.

Ideal Candidates

The ideal candidates for the Digital Marketing Data & Analytics Manager position at IRIS Software Group are proactive, detail-oriented individuals with a strong passion for data-driven decision making. They possess a strategic mindset and have exceptional interpersonal skills, allowing them to effectively collaborate with team members across various departments. They should be agile learners, capable of quickly adapting to new tools and analytics methodologies, and have a demonstrated ability to translate complex data into clear and impactful business recommendations. A results-driven attitude and the ability to thrive in a fast-paced environment are essential for success in this role.