Digital Marketing Data & Analytics Manager

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Written by AI from the job title and company, not by Swipeclock, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Data & Analytics Manager at Swipeclock is responsible for leading data-driven initiatives that enhance marketing strategies and improve customer engagement. This role involves analyzing marketing metrics, developing insights, and implementing data management processes that support effective decision-making. The ideal candidate will work cross-functionally with various teams to optimize campaigns and create reports that articulate performance, trends, and opportunities in the digital landscape.

Job Responsibilities

• Oversee the collection and analysis of data from various digital marketing channels to inform strategy.
• Design and implement advanced analytics models to enhance marketing performance and ROI.
• Create and maintain dashboards to monitor key performance indicators (KPIs) and present findings to stakeholders.
• Collaborate with marketing teams to develop targeted campaigns based on data insights.
• Conduct A/B testing and other experimentation methods to evaluate marketing strategies.
• Ensure data accuracy and integrity across all digital platforms and metrics.
• Stay current with industry trends and best practices in digital marketing analytics.
• Train and mentor team members on analytics tools and methodologies.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in digital marketing analytics or related roles.
• Proficient in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Excellent analytical and problem-solving skills with a high attention to detail.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Ability to communicate complex data insights in a clear and concise manner.
• Strong project management skills and the ability to manage multiple tasks effectively.

Technologies & Tools

The Digital Marketing Data & Analytics Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include Google Analytics, Adobe Analytics, CRM software, and data visualization tools like Tableau or Power BI. Proficiency in SQL and other data manipulation languages will be beneficial for data extraction and analysis.

Ideal Candidates

The ideal candidates for the Digital Marketing Data & Analytics Manager position will be analytical thinkers with a passion for data and digital marketing. They should possess strong communication skills to convey complex data insights to various stakeholders. A proactive attitude and the ability to collaborate effectively with cross-functional teams are essential. Additionally, candidates should demonstrate a continuous learning mindset, staying abreast of the latest trends in digital marketing and analytics methodologies.