Digital Marketing Data & Analytics Manager

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Written by AI from the job title and company, not by Swipeclock, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Data & Analytics Manager at Swipeclock will be responsible for leveraging data analytics to optimize digital marketing strategies and enhance customer engagement. This role entails the analysis of marketing performance metrics, management of data collection processes, and the formulation of data-driven insights that inform digital marketing initiatives. The manager will collaborate closely with cross-functional teams to implement effective marketing solutions that align with Swipeclock’s business objectives.

Job Responsibilities

• Analyze digital marketing metrics and provide actionable insights to enhance campaign performance.
• Develop and maintain dashboards and reports that track KPIs across digital channels.
• Coordinate with the marketing team to implement data-driven strategies for customer acquisition and retention.
• Oversee data collection processes to ensure accuracy and integrity of marketing data.
• Identify trends and patterns in data to support innovative marketing strategies.
• Conduct A/B testing to evaluate campaign effectiveness and optimize marketing spend.
• Collaborate with IT and marketing teams to implement data management tools and ensure smooth data flow.
• Present findings and recommendations to senior management and other stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing analytics or a related role.
• Proficiency in analytics tools such as Google Analytics, Tableau, or Power BI.
• Strong understanding of digital marketing channels including SEO, PPC, email, and social media.
• Experience with data management software and CRM tools.
• Excellent analytical, problem-solving, and organizational skills.
• Exceptional communication skills, both verbal and written.

Technologies & Tools

The Digital Marketing Data & Analytics Manager will utilize a variety of technologies and tools, including Google Analytics for web tracking, CRM systems for customer management, data visualization tools such as Tableau or Power BI for reporting, and marketing automation platforms to enhance campaign effectiveness. Proficiency in handling SQL databases and experience with A/B testing tools will also be essential in this role.

Ideal Candidates

The ideal candidate for the Digital Marketing Data & Analytics Manager position at Swipeclock is one who possesses a strong analytical mindset coupled with a passion for digital marketing. They will demonstrate a proactive approach to problem-solving and possess the ability to work collaboratively across departments. Excellent attention to detail, the capability to prioritize multiple projects effectively, and a commitment to continuous learning in a rapidly evolving field are key characteristics that will contribute to their success in this role.