Digital Marketing Director (hospitality / travel) [75371]

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Written by AI from the job title and company, not by Onward Search, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Director at Onward Search is a strategic leadership position responsible for driving the digital marketing strategy across the hospitality and travel sector. This role involves overseeing the design and implementation of comprehensive marketing initiatives that enhance brand visibility, engagement, and conversion rates. The ideal candidate will leverage data-driven insights to lead a team of marketing professionals, collaborate closely with cross-functional teams, and ensure alignment with business goals while optimizing the user experience across digital platforms.

Job Responsibilities

• Develop and execute a cohesive digital marketing strategy that aligns with the overall goals of the company.
• Oversee all digital marketing efforts, including SEO, SEM, content marketing, email marketing, and digital media buying.
• Lead and mentor a team of digital marketing professionals to ensure high performance and continuous skill development.
• Analyze and report on performance metrics to assess and optimize campaign effectiveness.
• Collaborate with product management and sales teams to understand consumer needs and adjust marketing strategies accordingly.
• Manage the marketing budget, ensuring cost-effective use of resources and tracking expenditures.
• Stay updated with industry trends and emerging technologies to inform marketing strategies.
• Establish and maintain relationships with digital agencies and vendors.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role within the hospitality or travel industry.
• Proven expertise in executing successful digital marketing strategies and campaigns.
• Strong analytical skills and experience with web analytics tools such as Google Analytics.
• Exceptional verbal and written communication skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Proficiency in digital marketing channels and technologies.

Technologies & Tools

The Digital Marketing Director will utilize a variety of technologies and tools to enhance digital marketing efforts. These include marketing automation platforms, email marketing software, customer relationship management (CRM) systems, SEO and analytics tools (such as SEMrush and Google Analytics), social media management tools, and digital advertising platforms. Proficiency in these technologies is essential for effective campaign management and performance tracking.

Ideal Candidates

Ideal candidates for the Digital Marketing Director position will possess a blend of creative and analytical thinking. They will be results-oriented, with a passion for innovation in digital marketing. Strong leadership and communication skills are necessary to effectively mentor team members and collaborate with various stakeholders. Candidates should demonstrate a proactive approach to problem-solving and a proven ability to generate and implement strategic initiatives in the ever-evolving hospitality and travel market.