Digital Marketing Director (Remote)

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Written by AI from the job title and company, not by Haleon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Director at Haleon will play a pivotal role in shaping and executing the company’s digital marketing strategy to enhance brand awareness, drive customer engagement, and increase sales. This leadership position will involve collaborating with cross-functional teams and leading a talented team of digital marketers. The Director will be responsible for setting digital marketing goals, measuring their effectiveness, and employing innovative tactics to meet the ever-evolving needs of our target audiences. The successful candidate will use data-driven insights to develop and refine marketing programs that align with Haleon's business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with the company's organizational goals.
• Lead the digital marketing team, providing guidance and mentorship to ensure successful execution of marketing initiatives.
• Analyze digital marketing performance metrics to identify trends, insights, and areas for improvement.
• Oversee budget management for digital marketing initiatives, ensuring allocation aligns with strategic priorities.
• Collaborate with product development and sales teams to create integrated marketing campaigns that drive product awareness and engagement.
• Manage relationships with external vendors and agencies for executing specific marketing tasks and campaigns.
• Stay updated with the latest trends and technologies in digital marketing to enhance competitive positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field; Master’s degree preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing digital marketing strategies that deliver measurable results.
• Strong analytical skills, with proficiency in digital marketing analytics tools.
• Exceptional leadership and team management abilities.
• Excellent communication skills, both verbal and written.
• Deep understanding of SEO, SEM, PPC, social media, and content marketing principles.

Technologies & Tools

The Digital Marketing Director will utilize a range of technologies and tools to facilitate effective marketing campaigns. These include Customer Relationship Management (CRM) systems, Marketing Automation platforms, SEO tools, content management systems (CMS), and various social media management tools. Proficiency in data analytics software will be essential for measuring campaign effectiveness and making data-driven decisions.

Ideal Candidates

Ideal candidates for the Digital Marketing Director position at Haleon will possess a strategic mindset with a passion for innovation in digital marketing. They should be proactive, results-oriented, and comfortable navigating a fast-paced corporate environment. Strong interpersonal skills are essential, as the role requires collaboration with diverse teams across the organization. Additionally, the ideal candidate will show adaptability and a continuous desire to learn and grow within the evolving landscape of digital marketing.