Digital Marketing Director

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Ste. Michelle Wine Estates, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Director at Ste. Michelle Wine Estates will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and engagement across various online platforms. This role encompasses leadership in digital advertising, content creation, social media management, and analytics, aimed at driving customer acquisition and retention, while aligning with the overall business objectives of the company. The director will lead a dynamic team and collaborate with cross-functional departments to foster innovation and ensure the digital marketing efforts are fully integrated with offline marketing initiatives.

Job Responsibilities

• Develop and implement data-driven digital marketing strategies to increase brand awareness and revenue.
• Oversee online advertising campaigns, including PPC, display advertising, and social media ads.
• Manage and optimize the company’s website to enhance user experience and improve conversion rates.
• Lead content creation efforts across digital platforms, ensuring alignment with brand messaging and identity.
• Monitor and analyze performance metrics and consumer behavior to make informed marketing decisions.
• Collaborate with product teams and other departments to align digital initiatives with promotional campaigns.
• Stay updated on digital marketing trends and incorporate innovative practices to improve online presence.
• Manage and mentor the digital marketing team, fostering a culture of creativity and performance excellence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of digital marketing experience, with at least 3 years in a leadership role.
• Proven track record of successfully managing large-scale digital marketing campaigns.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Proficiency in SEO, SEM, email marketing, and social media strategies.
• Excellent communication and interpersonal skills, with a strong ability to lead teams.
• Familiarity with CRM software and marketing automation tools.

Technologies & Tools

The Digital Marketing Director will utilize a variety of technologies and tools to achieve marketing goals, including but not limited to Customer Relationship Management (CRM) systems, email marketing platforms, social media management tools, and analytics software. Familiarity with content management systems (CMS) and graphic design tools may also be involved to facilitate content creation and publication processes.

Ideal Candidates

Ideal candidates will possess a blend of strong leadership qualities, analytical prowess, and creativity. They should be data-driven decision-makers with a passion for digital marketing and a keen understanding of consumer behavior. Additionally, a collaborative mindset and the ability to thrive in a fast-paced environment will be essential to drive innovative marketing initiatives that resonate with the target audience and contribute to the long-term success of Ste. Michelle Wine Estates.