Digital Marketing Director

About The Company

For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including House of Harlow, Body Glove, Car & Driver, Perry Ellis, ChargeWorx, Epilady, The Weather Channel, and Coby Audio.

About The Role

We are seeking a highly strategic, data-driven, and hands-on Digital Marketing Director to lead the growth of our consumer electronics portfolio across digital channels, with a strong emphasis on TikTok Shop. The ideal candidate has extensive experience scaling e-commerce brands within consumer electronics, managing multi-million-dollar media budgets, and building high-performing social commerce programs that leverage TikTok creators, live shopping, affiliate networks, and performance advertising. This position will work closely with our Creative, eCommerce, Brand Marketing, Product Sourcing, and Sales teams to develop advertising campaigns that increase product awareness, customer acquisition, online and instore retail sales.

Responsibilities

• Build and Launch FESCO's TikTok Shop
• Develop and execute the company's TikTok Shop growth strategy, including product launches, promotions, livestream commerce, and creator partnerships.
• Own TikTok Shop revenue, traffic, conversion, and profitability targets.
• Build and manage a robust creator affiliate program, recruiting influencers, content creators, and brand ambassadors.
• Lead TikTok Shop merchandising strategy, including product assortment, promotions, bundles, pricing, and inventory coordination.
• Analyze TikTok Shop performance metrics and continuously optimize conversion rates, average order value (AOV), and customer acquisition costs (CAC).
• Implement attribution models and advanced analytics frameworks.
• Continuously test creative, audiences, landing pages, and promotional offers.
• Monitor trends in social commerce, consumer electronics, and emerging digital platforms.
  
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 7+ years of digital marketing experience within a consumer products company
• Experience launching or scaling a TikTok Shop to $4M+ annual revenue.
• Experience within consumer electronics, technology, or fast-growing e-commerce brands.
• Deep understanding of creator marketing, influencer partnerships, and affiliate programs.