Digital Marketing Manager

Job Description

About this kind of role

What a Digital Marketing Manager – Full Funnel Video Advertising usually does. The employer's own details are in the listing.

Typically does: Develops and executes video advertising campaigns across various digital platforms, focusing on all stages of the marketing funnel – awareness, consideration, conversion, and retention. This involves managing budgets, analyzing campaign performance, and optimizing creative assets to maximize return on investment. They collaborate with creative teams to produce engaging video content and work closely with analytics teams to track key metrics. Reporting on campaign results and identifying areas for improvement are also key responsibilities.

Tools and skills: Proficiency in video advertising platforms like Google Ads and YouTube, experience with video editing software, strong analytical skills, and familiarity with marketing automation tools are generally required.

Good fit for: Individuals with a strong understanding of digital marketing principles and a passion for video content, who are data-driven and enjoy optimizing campaigns for maximum impact, often thrive in this role.

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