Digital Marketing Manager (Hybrid Garnet Valley, Paid Media & Amazon)

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Job Overview

The Digital Marketing Manager at Hire With Jarvis will play a pivotal role in leading our digital marketing initiatives focusing on paid media strategies and Amazon channel optimization. The successful candidate will leverage their expertise to enhance brand visibility, drive traffic, and not only meet but exceed defined KPIs. This hybrid role will require collaboration with cross-functional teams to develop, execute, and analyze marketing campaigns that effectively engage our target audience while aligning with both short-term and long-term business goals.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies with a primary focus on paid media and Amazon sales channels.
• Manage and optimize online advertising campaigns across all paid media platforms, including Google Ads, Facebook Ads, and Amazon Sponsored Products.
• Collaborate with the content and creative teams to produce engaging, high-quality marketing collateral and product listings.
• Analyze campaign performance, utilizing data-driven insights to recommend optimizations and improve ROI.
• Conduct competitive analysis and market research to identify industry trends and target audiences.
• Monitor various digital channels and utilize analytics tools to measure success and identify opportunities for growth.
• Lead A/B testing initiatives to evaluate strategies for improving conversion rates and consumer engagement.
• Manage budgets, allocate resources effectively, and report on campaign performance to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in digital marketing, specifically in paid media and Amazon marketplace management.
• Proven track record of driving successful digital marketing campaigns that lead to measurable business outcomes.
• Strong analytical skills with proficiency in Google Analytics, Amazon Seller Central, and various SEM tools.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Knowledge of SEO best practices and eCommerce strategies is highly regarded.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools including, but not limited to, Google Ads, Amazon Seller Central, Facebook Ads Manager, Google Analytics, and third-party marketing automation tools. Familiarity with data visualization tools and CRM software is also advantageous for tracking engagement and performance metrics.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position are strategic thinkers who are passionate about digital marketing and eCommerce. They should possess a creative mindset coupled with strong analytical skills, allowing them to interpret data and make informed decisions that drive results. Furthermore, exceptional communication skills, a proactive approach to problem-solving, and the ability to adapt to shifting priorities in a dynamic environment are vital qualities that will contribute to their success in this role.