Digital Marketing Manager

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Written by AI from the job title and company, not by Integrated Resources, Inc ( IRI ), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Integrated Resources, Inc. (IRI) will play a pivotal role in developing and executing digital marketing strategies that enhance our brand visibility, drive customer engagement, and ultimately contribute to the company's overall growth objectives. This position requires a blend of analytical, creative, and leadership skills to manage marketing campaigns across various digital platforms. The successful candidate will work closely with cross-functional teams to align marketing goals with business objectives and assess the effectiveness of digital initiatives through consistent performance monitoring and reporting.

Job Responsibilities

• Develop, implement, and manage digital marketing campaigns that promote IRI's services and brand.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Oversee the creation of relevant content for various platforms, including websites, blogs, social media, and email campaigns.
• Utilize SEO strategies to maximize online visibility and organic traffic to the website.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Monitor, evaluate, and report on the performance of digital marketing initiatives using analytics tools.
• Collaborate with other departments to ensure cohesive marketing strategies that support overall business objectives.
• Stay abreast of industry trends and best practices, adjusting strategies as necessary to maintain competitive advantage.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in a managerial role.
• Proven experience with SEO, SEM, content marketing, and social media strategies.
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
• Excellent written and verbal communication skills.
• Experience with marketing automation tools and CRM software.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and tools to effectively execute marketing campaigns and analyze performance. This includes but is not limited to Google Analytics for performance tracking, CRM systems like Salesforce for customer engagement management, marketing automation platforms such as HubSpot for streamlined campaign management, social media tools like Hootsuite for content scheduling, and SEO tools such as SEMrush for optimizing search visibility.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at IRI will possess a passion for digital marketing and a strong desire to drive business outcomes through innovative strategies. They should exhibit a strategic mindset combined with a creative approach to problem-solving. A collaborative spirit is essential, as the role requires cross-functional teamwork. Additionally, candidates should be results-oriented, demonstrating a commitment to continuous improvement and adaptability in a fast-paced environment. Strong leadership qualities and a proactive attitude are highly valued, along with the ability to inspire and empower team members.