Digital Marketing Manager | Media Buyer

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Written by AI from the job title and company, not by Offered.ai, so some details may not match this job. The employer's own page has the real description.

Job Overview

Offered.ai is seeking a highly motivated Digital Marketing Manager | Media Buyer to lead our digital marketing initiatives and media buying strategies. In this dynamic role, you will be responsible for developing, executing, and optimizing our online marketing campaigns to drive brand awareness and lead generation. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and a keen understanding of both traditional and digital media landscapes. You will collaborate closely with cross-functional teams to enhance our market presence and achieve our marketing objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve company goals.
• Manage media buying activities across multiple platforms including Google Ads, Facebook Ads, and programmatic networks.
• Analyze campaign performance data and generate actionable insights to optimize ongoing campaigns.
• Budget management and allocation for digital marketing initiatives to maximize ROI.
• Collaborate with content creators and designers to develop compelling advertising materials.
• Monitor industry trends and competitor activities to stay ahead in the digital marketing landscape.
• Lead SEO and SEM efforts to improve visibility and ranking on search engines.
• Prepare and present performance reports to stakeholders on a regular basis.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing and media buying.
• Proven track record of successful digital marketing campaigns and media strategies.
• Strong understanding of analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.
• Certifications in Google Ads or Facebook Blueprint are highly preferred.

Technologies & Tools

The Digital Marketing Manager | Media Buyer will utilize various technologies and tools to execute campaigns effectively. Key platforms include Google Ads and Facebook Ads for media buying, HubSpot for inbound marketing, SEMrush for SEO and analytics insights, and Google Analytics for performance tracking. Familiarity with tools like Hootsuite for social media management and CRM software for customer relationship management is also essential.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a passion for digital marketing and a results-oriented mindset. You should possess a creative flair combined with strong analytical skills, enabling you to turn data into actionable insights. A proactive approach to problem-solving, alongside excellent communication and organization abilities, is essential. You should thrive in a collaborative team environment and be adaptable to the ever-evolving digital marketing landscape.