Digital Marketing Manager | Media Buyer

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Written by AI from the job title and company, not by Offered.ai, so some details may not match this job. The employer's own page has the real description.

Job Overview

Offered.ai is seeking a highly skilled Digital Marketing Manager | Media Buyer to lead our online marketing efforts and drive targeted traffic through effective media buying strategies. The ideal candidate will be responsible for developing, executing, and managing digital marketing campaigns across various platforms, analyzing campaign performance, and optimizing strategies to enhance ROI. You will collaborate with cross-functional teams to ensure alignment with our business objectives, and leverage data insights to inform decision-making while staying updated with industry trends and technologies.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies including media buying across multiple channels.
• Manage digital campaign budgets, ensuring effective allocation to maximize returns.
• Analyze campaign performance metrics and generate reports to assess effectiveness and drive actionable insights.
• Coordinate with internal teams to create compelling ad content that resonates with target audiences.
• Identify and explore new media buying opportunities, platforms, and trends.
• Conduct market research to understand competitive landscape and inform strategy adjustments.
• Optimize campaigns through A/B testing and performance tracking to improve engagement and conversions.
• Maintain relationships with media vendors and negotiate contracts to secure attractive advertising rates.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and media buying.
• Strong understanding of digital marketing channels including PPC, SEO, social media, and display advertising.
• Proficiency in analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms.
• Exceptional analytical skills, with the ability to interpret data and translate it into actionable insights.
• Excellent communication and interpersonal skills, with experience working collaboratively in a team environment.
• Strong project management skills, with the ability to manage multiple tasks and deadlines effectively.

Technologies & Tools

The Digital Marketing Manager | Media Buyer will work with various technologies and tools including Google Ads, Facebook Ads Manager, SEO tools like SEMrush or Moz, marketing automation platforms, and data analytics software such as Google Analytics. Familiarity with content management systems (CMS) and email marketing tools will also be beneficial for this role.

Ideal Candidates

Ideal candidates will possess a strong creative mindset coupled with a data-driven approach to marketing. They are strategic thinkers who can balance innovative ideas while grounding their decisions in analytics. Effective communicators, team players, and proactive problem solvers, they will thrive in a fast-paced environment and adapt to ever-changing digital landscapes. A passion for continuous learning and staying ahead of industry trends is essential for success in this role.