Digital Marketing Manager | Media Buyer

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Written by AI from the job title and company, not by Offered.ai, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager | Media Buyer at Offered.ai will be responsible for developing, implementing, and managing online marketing strategies aimed at driving traffic and enhancing brand visibility. This role requires a strategic thinker with a deep understanding of media buying across digital platforms. The successful candidate will work closely with cross-functional teams to optimize campaigns, analyze performance metrics, and adjust strategies to maximize return on investment (ROI).

Job Responsibilities

• Develop and execute comprehensive digital marketing campaigns, including SEO, PPC, social media, and email marketing.
• Manage media buying across various platforms, ensuring optimal placement and budget management.
• Conduct thorough market research to identify trends and insights to inform marketing strategies.
• Monitor and analyze campaign performance, adjusting strategies in real-time to achieve KPIs.
• Collaborate with creative teams to develop compelling ad creatives and messaging.
• Maintain strong relationships with vendors and partners for effective media negotiations.
• Prepare and present regular reports on campaign performance and analytics to key stakeholders.
• Stay updated with industry trends and best practices to ensure competitive advantage.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing and media buying.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong analytical skills with experience in data-driven decision making.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Digital Marketing Manager | Media Buyer will utilize a range of technologies and tools to facilitate campaign management and performance tracking. Key tools include Google Analytics for performance analysis, SEMrush for SEO optimization, HubSpot for marketing automation, and various social media management platforms. Familiarity with project management tools such as Trello or Asana will also be essential for effective collaboration and workflow management.

Ideal Candidates

Ideal candidates for this position will exhibit strong strategic thinking and a passion for digital marketing. They should demonstrate an ability to work independently while being an effective team player, showcasing adaptability and problem-solving skills. Candidates who thrive in dynamic environments and possess a keen eye for detail will do well in this role. A genuine interest in staying ahead of digital marketing trends and a willingness to experiment with innovative strategies are also essential qualities.