Digital Marketing Manager (Paid Media)

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Written by AI from the job title and company, not by 80Twenty, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Digital Marketing Manager specializing in Paid Media at 80Twenty, you will play a critical role in developing and executing effective paid advertising strategies across multiple digital channels. You will work closely with cross-functional teams to optimize campaign performance, drive qualified traffic, and achieve defined business objectives. This position demands a strategic thinker with a strong analytical mindset, capable of adapting to an ever-evolving digital landscape while maintaining focus on delivering measurable results.

Job Responsibilities

• Develop, implement, and manage paid media strategies across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, ad copy creation, and audience targeting to optimize performance.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
• Collaborate with content and design teams to create compelling ad creatives that engage target audiences.
• Manage budgets for paid media campaigns, ensuring optimal allocation of resources to maximize ROI.
• Stay updated with the latest trends and best practices in digital marketing, particularly in paid advertising.
• Conduct A/B testing on ad variations to enhance conversion rates and overall effectiveness.
• Foster relationships with media vendors and platforms to negotiate rates and enhance campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on paid media.
• Proven track record of managing successful paid media campaigns that meet or exceed KPIs.
• Strong understanding of Google Ads, Facebook Ads Manager, and other relevant paid media platforms.
• Proficiency in analytics tools such as Google Analytics or similar platforms.
• Exceptional analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills.
• Experience with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and tools to execute and analyze paid media campaigns effectively. Key platforms include Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software. Knowledge of programmatic advertising platforms and SEO tools, such as SEMrush or Moz, is also beneficial for integrated marketing strategies.

Ideal Candidates

The ideal candidate for this position is a results-driven marketing professional who thrives in a fast-paced environment and possesses a passion for digital marketing. They should exhibit strong interpersonal skills to collaborate with diverse teams and stakeholders. A commitment to continuous learning and adaptability to new technologies and trends will be essential for success. Candidates who demonstrate creativity in problem-solving and possess a keen analytical mindset will excel in this role.