Digital Marketing Manager - Paid Media Agency

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Written by AI from the job title and company, not by Pennock, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager - Paid Media Agency at Pennock is responsible for developing, implementing, and managing comprehensive paid media strategies that enhance the visibility and engagement of client brands across various digital platforms. The individual will work collaboratively with cross-functional teams to achieve marketing objectives, while continuously optimizing campaigns based on performance analytics and market trends. This role requires a strategic thinker with a focus on results, strong analytical skills, and the ability to drive impactful media initiatives.

Job Responsibilities

• Develop and execute paid media strategies across platforms including Google Ads, Facebook Ads, and others.
• Monitor and analyze campaign performance, providing regular reporting and actionable insights to clients and internal teams.
• Collaborate with the creative team to create compelling ad copy and design elements that resonate with target audiences.
• Manage client budgets and allocate resources efficiently to maximize ROI.
• Conduct A/B testing to optimize ads and improve conversion rates.
• Stay updated on digital marketing trends, algorithms, and best practices to ensure campaigns are cutting-edge.
• Prepare and present performance reports, trends, and forecasts to stakeholders.
• Develop educational resources and conduct training sessions for clients on best practices in paid media.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on paid media management.
• Proficient in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with experience in data interpretation and performance reporting.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficient in marketing automation tools and analytics software.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and tools to enhance campaign efficacy and client satisfaction, including Google Ads, Facebook Ads Manager, SEMrush, HubSpot, Google Analytics, and reporting dashboards such as Tableau. Familiarity with marketing automation systems and CRM tools will also be beneficial for managing customer relationships and streamlining marketing efforts.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of creativity and analytical prowess. They should be proactive, detail-oriented, and capable of thriving in a fast-paced environment. Strong problem-solving abilities, coupled with a collaborative spirit, will enable them to work effectively within a team and contribute to client success. A passion for digital marketing, continuous learning, and staying abreast of industry innovations will set them apart as a key player in the Pennock team.