Digital Marketing Manager- Power BU

About this kind of role

What a Digital Marketing Manager- Power BU usually does. The employer's own details are in the listing.

Typically does: A Digital Marketing Manager plans and executes marketing campaigns using digital channels to increase brand awareness and generate leads. Responsibilities include managing social media presence, overseeing email marketing, analysing website traffic, and optimising online advertising campaigns. They often collaborate with sales and creative teams to ensure consistent messaging and brand identity across all platforms. This role frequently involves tracking key performance indicators (KPIs) and reporting on campaign effectiveness.

Tools and skills: Proficiency in marketing automation software, search engine optimisation (SEO), social media management platforms, Google Analytics, and content management systems (CMS) is generally required, alongside strong analytical and communication skills.

Good fit for: Individuals with a data-driven mindset, a passion for digital trends, and the ability to manage multiple projects simultaneously often thrive in this role.