Digital Marketing Manager, PPC & Organic Search

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Dr. Martens plc, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Manager, PPC & Organic Search at Dr. Martens plc will be responsible for driving the company's online presence through effective management of pay-per-click (PPC) advertising and organic search strategies. This role encompasses the formulation and execution of digital marketing campaigns that enhance our brand visibility, optimize user engagement, and ultimately, increase revenue. The manager will collaborate with cross-functional teams to ensure seamless integration of marketing strategies across all platforms, leveraging analytics to inform and refine approaches continually.

Job Responsibilities

• Develop and implement comprehensive PPC and organic search strategies that align with business objectives.
• Manage the day-to-day execution and optimization of paid search campaigns, including budget management and keyword research.
• Utilize SEO best practices to enhance organic search rankings and drive relevant traffic to the website.
• Analyze performance metrics using tools such as Google Analytics, Search Console, and various PPC dashboards to inform strategy adjustments.
• Collaborate with content, design, and social media teams to create compelling ad copy and landing pages.
• Conduct A/B testing to optimize ad performance and user engagement.
• Monitor industry trends and competitive landscape to continually refine digital marketing efforts.
• Prepare and present performance reports and strategic recommendations to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in digital marketing, focusing specifically on PPC and SEO.
• Proficient in Google Ads, Google Analytics, Bing Ads, and other relevant PPC tools.
• Strong understanding of SEO principles and practices.
• Experience with A/B testing methodologies and analytics data interpretation.
• Excellent project management and organizational skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and interpersonal skills.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts, including Google Ads for PPC management, Google Analytics and Search Console for performance analysis, keyword research tools like SEMrush or Ahrefs, and CRM software to maintain customer engagement data. Familiarity with website content management systems (CMS) and marketing automation platforms will also be essential to enhance campaign effectiveness.

Ideal Candidates

The ideal candidate for this role will be a strategic thinker with a passion for digital marketing, possessing a strong track record of successful campaign management. They will demonstrate creativity in their approach to problem-solving while being data-driven in decision-making. The individual will thrive in a collaborative environment, exhibiting excellent communication skills and the ability to convey complex information clearly and persuasively. A proactive attitude and the desire to stay informed on industry trends will further distinguish them as a suitable fit for our dynamic team at Dr. Martens plc.