Digital Marketing Manager (SEM & Account Management)

About this kind of role

What a Digital Marketing Manager (SEM & Account Management) usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes search engine marketing campaigns, including paid search advertising on platforms like Google and Bing. This role involves analyzing campaign performance, identifying areas for improvement, and implementing strategies to increase ROI. Account management responsibilities often include communicating with clients, presenting performance reports, and ensuring client satisfaction. A key focus is on driving qualified traffic and conversions through digital channels.

Tools and skills: Proficiency in Google Ads, Microsoft Advertising, Google Analytics, keyword research tools, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a data-driven mindset, strong analytical abilities, and a passion for digital advertising tend to excel in this role.