Digital Marketing Manager – SEO & Paid Search

About this kind of role

What a Digital Marketing Manager – SEO & Paid Search usually does. The employer's own details are in the listing.

Typically does: Develops and executes digital marketing strategies with a focus on search engine optimization and paid search advertising. This includes keyword research, on-page and off-page optimization, campaign management across platforms like Google Ads, and analyzing campaign performance to maximize return on investment. They monitor search engine trends and algorithm updates to adapt strategies and maintain visibility. Reporting on key performance indicators and making data-driven recommendations for improvement are also common responsibilities.

Tools and skills: Proficiency in Google Analytics, Google Ads, Search Console, keyword research tools (like SEMrush or Ahrefs), and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and a desire to stay current with the ever-evolving digital marketing landscape often thrive in this role.