Digital Marketing Manager- Web/Analytics

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Written by AI from the job title and company, not by Offered.ai, so some details may not match this job. The employer's own page has the real description.

Overview

Offered.ai is seeking a highly skilled Digital Marketing Manager specializing in Web and Analytics to lead our digital marketing initiatives. The successful candidate will be responsible for developing and executing data-driven marketing strategies that enhance online presence and drive user engagement. This role will involve analyzing web analytics and performance metrics to optimize campaigns, managing SEO and PPC efforts, and collaborating with cross-functional teams to ensure cohesive brand messaging. The candidate will also be tasked with setting and measuring key performance indicators (KPIs) to assess marketing effectiveness and adjust strategies accordingly.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies focusing on web traffic and conversion optimization.
• Coordinate and manage SEO and PPC campaigns to drive organic and paid traffic.
• Analyze web traffic and user engagement data utilizing analytics tools to inform marketing strategies.
• Set and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Collaborate with content creators to enhance website content and improve the user experience.
• Manage budgets for digital marketing initiatives and perform ROI analyses.
• Oversee social media strategies to increase brand awareness and engagement.
• Stay updated on the latest digital marketing trends and technologies to ensure optimal execution and innovation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in digital marketing, with a focus on web analytics.
• Strong proficiency in SEO, PPC, and content marketing strategies.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Solid understanding of HTML, CSS, and web development practices.
• Exceptional written and verbal communication skills.
• Demonstrated ability to think critically and analyze data to drive marketing decisions.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to enhance marketing initiatives, including, but not limited to, Google Analytics for web analysis, SEMrush for SEO and PPC management, Adobe Creative Suite for content creation, and CRM platforms such as HubSpot or Salesforce for customer engagement and retention analysis. Familiarity with email marketing software like Mailchimp or Constant Contact will also be beneficial.

Ideal Candidates

The ideal candidates for this position will possess strong analytical skills and a data-driven mindset, enabling them to interpret complex metrics and derive actionable insights. They should be proactive, detail-oriented, and efficient in managing multiple projects concurrently. A collaborative spirit and excellent communication skills are essential, as the role requires working closely with various teams. Furthermore, a passion for digital marketing trends and a commitment to continuous learning will set candidates apart in this fast-paced environment.