Digital Marketing Paid Media Manager, Transplant Diagnostics

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Written by AI from the job title and company, not by Thermo Fisher Scientific, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Paid Media Manager for Transplant Diagnostics at Thermo Fisher Scientific will be responsible for developing and executing high-impact paid media strategies aimed at elevating the visibility and adoption of our transplant diagnostic solutions. This role involves collaboration with cross-functional teams, analyzing market trends, optimizing advertising performance across various platforms, and managing budgets to fulfill departmental goals. The ideal candidate will leverage their expertise in digital marketing to drive lead generation and enhance customer engagement while aligning with the broader organizational objectives.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media campaigns across various digital platforms including Google Ads, social media, and display advertising.
• Monitor, analyze, and report on campaign performance metrics, optimizing strategies for maximum ROI.
• Collaborate with the marketing and sales teams to ensure alignment of paid media efforts with overall marketing initiatives and business goals.
• Conduct market research and competitive analysis to identify trends and opportunities in the transplant diagnostics space.
• Manage budgets effectively, ensuring optimal allocation of resources for various campaigns.
• Create and maintain performance dashboards and regular reporting for stakeholders to inform decision-making.
• Stay updated with the latest industry trends and best practices in digital marketing and paid media.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on paid media strategy and execution.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Adobe Analytics).
• Strong analytical skills with demonstrated ability to interpret data and develop actionable insights.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Experience in the healthcare or medical diagnostics field is highly preferred.
• Google Ads and Analytics certifications are a plus.

Technologies & Tools

The Digital Marketing Paid Media Manager will utilize a variety of technologies and tools to enhance digital marketing efforts. Key platforms include Google Ads for pay-per-click (PPC) advertising, Facebook Ads Manager for social media campaigns, and various analytics tools like Google Analytics and HubSpot for tracking campaign performance and user engagement. Additional software for project management and collaboration may include Trello, Slack, and Microsoft Teams.

Ideal Candidates

Ideal candidates for the Digital Marketing Paid Media Manager position possess a strong blend of analytical and creative skills. They are results-driven professionals who thrive in fast-paced environments, adapt quickly to changes, and are proactive in problem-solving. A passion for digital marketing, particularly in the healthcare or medical sciences field, coupled with the ability to work collaboratively across teams, will distinguish successful candidates in this role. They are detail-oriented and possess excellent organizational skills, enabling them to manage multiple projects efficiently while meeting deadlines.