Digital Marketing Paid Media Manager, Transplant Diagnostics

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Job Overview

The Digital Marketing Paid Media Manager for Transplant Diagnostics at Thermo Fisher Scientific will be responsible for the strategic planning, execution, and optimization of paid media campaigns across various digital platforms. This role requires a deep understanding of the healthcare market, particularly in the transplant diagnostics sector, and will focus on driving lead generation, increasing brand awareness, and enhancing the overall digital footprint of Thermo Fisher Scientific. The manager will collaborate with cross-functional teams to develop effective marketing strategies that align with corporate objectives and ensure optimal performance of paid media initiatives.

Job Responsibilities

• Develop and implement comprehensive paid media strategies to maximize ROI and achieve business objectives.
• Manage and optimize PPC campaigns across platforms such as Google Ads, social media, and other relevant channels.
• Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments to improve results.
• Conduct keyword research to optimize campaigns and target high-potential audience segments effectively.
• Collaborate with the content team to create engaging ad copy and visual content that resonates with the target audience.
• Maintain current knowledge of industry trends, emerging technologies, and competitor strategies to ensure competitive advantage.
• Lead budget management efforts, ensuring adherence to financial targets while maximizing campaign reach and impact.
• Work closely with sales and product teams to align marketing initiatives with product launches and other promotional activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in digital marketing, with at least 3 years in a paid media management role.
• Proven track record of successfully managing paid media campaigns and achieving measurable results.
• Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar analytics tools.
• In-depth knowledge of PPC advertising platforms and best practices, particularly in the healthcare sector.
• Excellent communication and project management skills, with the ability to work collaboratively in a team-oriented environment.

Technologies & Tools

The Digital Marketing Paid Media Manager will utilize various technologies and tools, including Google Ads, Facebook Ads Manager, Bing Ads, Google Analytics, SEMrush, and marketing automation platforms. Proficiency in Microsoft Excel for data analysis and reporting is essential, along with familiarity with CRM systems to track lead generation and customer engagement.

Ideal Candidates

The ideal candidates for the Digital Marketing Paid Media Manager position will possess a strategic mindset and a results-driven approach. They should be highly analytical, able to interpret data to inform decision-making, and demonstrate creativity in developing compelling marketing messages. Strong leadership skills, adaptability to fast-paced environments, and a passion for the healthcare marketing field will also contribute to their success in this role at Thermo Fisher Scientific.