Digital Marketing Specialist (Google Tag Manager Exp.) - Large Entertainment Company - Immediate Need!

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Job Overview

Integris Group is actively seeking a Digital Marketing Specialist with expertise in Google Tag Manager to join our team at a leading large entertainment company. The ideal candidate will be responsible for implementing and managing tagging solutions, analyzing digital marketing performance, and optimizing tracking for various campaigns. This role demands a keen analytical mindset and a proactive approach to digital marketing strategies, ensuring the successful execution and reporting of marketing initiatives that drive audience engagement and business results.

Job Responsibilities

• Implement and configure Google Tag Manager for website and campaign tracking.
• Monitor, analyze, and report on campaign performance metrics using tracking tools.
• Collaborate with cross-functional teams to develop marketing strategies.
• Perform A/B testing and utilize data insights to refine digital marketing efforts.
• Ensure proper tagging and tracking for digital advertising campaigns across multiple channels.
• Stay up-to-date with digital marketing trends and best practices to recommend enhancements.
• Troubleshoot tagging issues and optimize technical implementations to ensure accuracy.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing, specifically with Google Tag Manager.
• Strong analytical skills with experience in data analysis and reporting.
• Proficiency with Google Analytics and other digital marketing platforms.
• Excellent communication skills, both verbal and written.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and a commitment to quality.

Technologies & Tools

The Digital Marketing Specialist will utilize a variety of technologies and tools to effectively execute their responsibilities. These include Google Tag Manager, Google Analytics, Adobe Analytics, and various marketing automation platforms. Familiarity with HTML, CSS, and JavaScript is also essential for troubleshooting and optimizing tagging implementations.

Ideal Candidates

The ideal candidate for this role is a detail-oriented individual who has a strong foundation in digital marketing practices, particularly in tagging and data analysis. They should possess a combination of technical aptitude and marketing acumen, enabling them to translate data insights into actionable strategies. A passion for the entertainment industry and the ability to thrive in a dynamic and collaborative environment are also critical for success in this position.