Digital Media Manager, Buying & Planning

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Job Overview

The Digital Media Manager, Buying & Planning at DXagency will oversee the strategic execution of digital media campaigns, ensuring that advertising efforts align with client objectives. The role involves collaborating closely with internal teams and clients to develop effective media plans, optimizing digital advertising strategies across multiple platforms, and utilizing data insights to drive performance. The successful candidate will be responsible for managing budgets, negotiating with media vendors, and continuously analyzing campaign results to refine and enhance overall media strategies.

Job Responsibilities

• Develop and implement comprehensive media buying strategies that meet client objectives.
• Negotiate with media vendors to secure optimal pricing and placements.
• Analyze campaign performance data to identify trends and insights, providing actionable recommendations.
• Collaborate with creative and analytics teams to ensure alignment of media strategies with campaign goals.
• Manage campaign budgets, ensuring effective allocation of resources across various digital channels.
• Prepare and present detailed reports on campaign performance and ROI to clients and stakeholders.
• Stay up-to-date with industry trends and best practices in digital media buying and planning.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 5 years of experience in digital media planning and buying.
• Proficient with digital advertising platforms, including Google Ads, Facebook Ads, and programmatic buying tools.
• Strong analytical skills with the ability to interpret complex data and create insightful reports.
• Excellent negotiation and communication skills.
• Experience managing budgets and optimizing campaign performance for maximum ROI.

Technologies & Tools

The Digital Media Manager will utilize a variety of technologies and tools to optimize the media buying process. Key platforms include Google Ads, Facebook Business Manager, programmatic ad buying platforms (such as The Trade Desk), and analytics tools like Google Analytics and Adobe Analytics. Proficiency with spreadsheets and reporting software is also essential for tracking campaign performance and budget management.

Ideal Candidates

The ideal candidate for the Digital Media Manager role at DXagency is detail-oriented and possesses a strong analytical mindset. They are a proactive communicator who thrives in collaborative environments and is adept at nurturing client relationships. A successful candidate will demonstrate excellent problem-solving abilities, a passion for digital media, and adaptability to rapidly changing market dynamics and trends.