Digital Media Manager, Buying & Planning

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Overview

The Digital Media Manager, Buying & Planning at DXagency will be responsible for developing and executing strategic media buying and planning initiatives across various digital platforms. This role requires a keen understanding of media optimization and audience targeting to enhance campaign performance. The ideal candidate will oversee the budgeting, planning, execution, and reporting of digital campaigns, ensuring that client objectives are met effectively and efficiently while leveraging analytical skills to make data-driven decisions.

Job Responsibilities

• Develop and implement digital media buying strategies aligned with client marketing goals.
• Conduct audience analysis and optimize media plans to maximize reach and engagement.
• Manage media buying processes across diverse platforms, including display, social, PPC, and programmatic channels.
• Monitor and analyze campaign performance metrics, providing regular reports to clients and stakeholders.
• Collaborate with creative and analytics teams to enhance campaign effectiveness.
• Negotiate contracts and pricing with media vendors to secure optimal placements.
• Maintain up-to-date knowledge of industry trends and changes in digital media landscape.
• Ensure compliance with brand guidelines and advertising regulations in all digital initiatives.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• 3+ years of experience in digital media buying and planning, preferably within an agency setting.
• In-depth knowledge of various digital media channels and platforms.
• Strong analytical skills with expertise in data interpretation to drive decision-making.
• Proficient in media buying tools and analytics platforms (e.g., Google Analytics, AdWords, Facebook Ads Manager).
• Excellent negotiation skills with the ability to manage multiple projects simultaneously.
• Strong communication and presentation skills to effectively convey ideas and strategies to clients.

Technologies & Tools

The Digital Media Manager will utilize a variety of technologies and tools to enhance campaign performance and streamline operations. Key tools include programmatic advertising platforms, Google Ads, social media advertising platforms, and analytics tools such as Google Analytics and marketing automation systems to measure and optimize campaigns effectively.

Ideal Candidates

The ideal candidate for the Digital Media Manager position will possess a blend of analytical thinking and creative problem-solving abilities. They should be detail-oriented and adept at managing complex projects and deadlines. A proactive attitude towards learning and adapting to new market trends, combined with outstanding communication skills, will further contribute to their success in this dynamic role. A passion for digital marketing and a customer-centric mindset will be essential in achieving the strategic goals of DXagency.