Digital Media Manager

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Written by AI from the job title and company, not by Curology, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Media Manager at Curology will be responsible for developing, implementing, and managing digital media strategies that drive engagement and conversion across various platforms. This role will involve collaboration with cross-functional teams to create cohesive branding that resonates with our audience. The successful candidate will leverage data-driven insights to optimize campaigns and enhance our online presence, ultimately supporting Curology's mission of making personalized skincare accessible to all.

Job Responsibilities

• Develop and execute overarching digital media strategies to promote Curology’s products and services.
• Create, manage, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and others.
• Monitor performance metrics and utilize analytics tools to analyze campaign effectiveness, making adjustments as needed.
• Collaborate with content creators to curate engaging digital content that aligns with brand messaging.
• Manage the digital media budget, ensuring cost-effective spending and maximization of ROI.
• Stay updated on industry trends and emerging technologies to apply them strategically within the media landscape.
• Report on campaign performance and insights to senior management regularly.
• Coordinate with the social media team to ensure voice consistency across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital media management or a similar role.
• Proven expertise in managing digital media campaigns across various platforms.
• Strong analytical skills and proficiency with tools such as Google Analytics, SEMrush, and social media insights tools.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Familiarity with SEO, PPC, and content marketing strategies.

Technologies & Tools

The Digital Media Manager will utilize a variety of technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, Adobe Creative Suite, HubSpot, and Marketo. Proficiency in analytics platforms such as Google Analytics and data visualization tools will also be essential for analyzing campaign performance and informing future strategies.

Ideal Candidates

The ideal candidate for the role of Digital Media Manager at Curology will possess a combination of creativity and analytical thinking. They should demonstrate an innovative approach to digital marketing practices while being adept at interpreting data to make informed decisions. Strong interpersonal skills are crucial for effective collaboration with various teams, and a passion for the skincare industry will further enhance their fit within our company culture.