Digital Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Fanatics, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Media Manager at Fanatics will be responsible for driving the digital content strategy across various platforms to enhance brand visibility and customer engagement. This role involves developing, implementing, and managing online campaigns and content that resonate with diverse audiences. The Digital Media Manager will collaborate closely with cross-functional teams to ensure cohesive messaging and maximize promotional effectiveness while analyzing performance metrics to optimize future initiatives.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer engagement.
• Manage and oversee all aspects of digital content creation, including social media posts, blogs, and multimedia materials.
• Collaborate with design and marketing teams to produce creative assets that align with brand guidelines.
• Monitor and report on digital media performance metrics using analytical tools, making recommendations for optimization.
• Stay updated on industry trends and competitive landscape to inform strategic decision-making.
• Work closely with external partners and agencies to ensure effective campaign delivery and performance tracking.
• Manage budgets allocated for digital media campaigns and track ROI on marketing spend.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing or media management, preferably in e-commerce or sports marketing.
• Proven track record of successful digital campaign execution and management.
• Strong familiarity with social media platforms, SEO, PPC, and content marketing best practices.
• Excellent analytical skills with the ability to interpret data and develop actionable insights.
• Outstanding written and verbal communication skills.
• Experience with digital design tools and project management software preferred.

Technologies & Tools

The Digital Media Manager will utilize a variety of technologies and software to manage digital marketing efforts. Familiarity with content management systems (CMS) like WordPress, social media management tools such as Hootsuite or Buffer, and analytics platforms including Google Analytics and social media analytics tools is essential. Proficiency in Adobe Creative Suite for content creation and editing will also be necessary to produce high-quality media materials.

Ideal Candidates

The ideal candidate for the Digital Media Manager position at Fanatics embodies creativity, strategic thinking, and a passion for sports and digital media. They should possess strong leadership qualities and thrive in a collaborative environment, having the ability to guide cross-functional teams toward achieving common goals. An analytical mindset, paired with a deep understanding of audience engagement and digital trends, will enable them to drive innovative solutions that resonate with our customers.