Digital Media Manager

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Written by AI from the job title and company, not by FanDuel, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Media Manager at FanDuel is responsible for overseeing and executing strategic digital media campaigns that enhance the brand's online presence, engage audiences, and drive customer acquisition and retention. This pivotal role involves collaborating with cross-functional teams to create compelling content across various digital channels, analyzing performance metrics, and optimizing media spend to achieve maximum ROI. The Digital Media Manager will ensure that all multimedia assets align with FanDuel’s marketing objectives while effectively targeting key demographics.

Job Responsibilities

• Develop and implement innovative digital media strategies to enhance brand visibility and engagement.
• Oversee the creation and distribution of digital content across various platforms, including social media, email, and websites.
• Manage digital advertising campaigns, including budget allocation and performance tracking.
• Conduct market research to identify emerging trends and adjust strategies to meet competitive challenges.
• Collaborate with the creative team to ensure that all digital content aligns with overall business goals and branding guidelines.
• Analyze campaign performance metrics and prepare reports to present findings and recommendations to stakeholders.
• Establish and maintain relationships with digital media partners and vendors.
• Stay up-to-date with the latest digital marketing tools and trends to refine and improve digital strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital media management or a similar role.
• Proven track record of successfully managing digital marketing campaigns across multiple channels.
• Strong understanding of SEO, SEM, and analytics platforms such as Google Analytics.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficient in using social media platforms and digital marketing tools.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.

Technologies & Tools

The Digital Media Manager will utilize a range of technologies and tools to effectively manage campaigns and track performance. These may include digital marketing platforms such as Google Ads, social media management tools like Hootsuite or Sprout Social, and analytics tools such as Google Analytics and Adobe Analytics. Additionally, proficiency in content management systems (CMS) and email marketing software is essential to coordinate and execute digital strategies efficiently.

Ideal Candidates

Ideal candidates for the Digital Media Manager position at FanDuel will possess a blend of creativity and analytical thinking. They should exhibit strong leadership skills, demonstrating the ability to inspire and motivate a team while steering projects toward successful outcomes. A proactive and adaptable mindset will enable them to thrive in a dynamic and fast-paced environment, assessing challenges as opportunities for growth and innovation. An unwavering passion for digital media and a desire to stay ahead of industry trends will further enhance their suitability for the role.