Digital Paid Media Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by netPolarity, Inc. (Saicon Consultants, Inc.), so some details may not match this job. The employer's own page has the real description.

Position Overview

The Digital Paid Media Marketing Manager at netPolarity, Inc. (Saicon Consultants, Inc.) will be responsible for developing and executing comprehensive paid media strategies across various digital platforms. The successful candidate will utilize their expertise to drive brand awareness, increase conversions, and generate revenue through targeted advertising campaigns. The role involves analyzing campaign performance, optimizing budgets, and collaborating with cross-functional teams to ensure alignment with overall marketing goals.

Job Responsibilities

• Design and implement effective paid media strategies that align with business objectives.
• Manage and optimize PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Analyze campaign performance metrics and create reports to inform strategic decision-making.
• Conduct thorough keyword research and audience targeting to maximize reach and conversion rates.
• Allocate budgets and ensure efficient spend across various digital channels.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.
• Oversee A/B testing and other optimization strategies to improve campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing with a focus on paid media.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills.
• Experience with marketing automation and analytics tools such as Google Analytics, HubSpot, or similar.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Technologies & Tools

The Digital Paid Media Marketing Manager will utilize a variety of technologies and tools to ensure the success of marketing campaigns. Key tools include Google Ads for PPC management, Facebook Business Suite for social media advertising, Google Analytics for performance tracking, and marketing automation software like HubSpot. Proficiency in spreadsheet tools such as Microsoft Excel or Google Sheets will also be essential for data analysis and budgeting purposes.

Ideal Candidates

Ideal candidates for the Digital Paid Media Marketing Manager role will demonstrate a passion for digital marketing and a results-oriented approach to their work. They should possess strong analytical skills, attention to detail, and the ability to think strategically. Effective communication skills are paramount, as this role requires collaboration with various teams. Successful candidates will be proactive, adaptable, and committed to continuous improvement, leveraging data-driven insights to optimize campaigns and achieve measurable outcomes.