Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bangs Clothes, Corp. is seeking a highly motivated and result-driven Digital Paid-Media/Advertising/PPC Manager to join our dynamic marketing team. This position is pivotal in developing and implementing strategic online advertising campaigns aimed at driving traffic and enhancing brand visibility. The successful candidate will thrive in a fast-paced environment and will leverage their expertise to optimize PPC campaigns, analyze performance metrics, and contribute to the overall digital marketing strategy. We are looking for a creative thinker who is passionate about digital marketing and has a keen eye for detail.

Job Responsibilities

• Develop, implement, and manage PPC campaigns across various advertising platforms.
• Monitor and optimize ad performance, adjusting strategies as needed to maximize ROI.
• Conduct keyword research to guide content teams and ensure alignment with target audience needs.
• Analyze campaign performance data to generate comprehensive reports and actionable insights.
• Collaborate with cross-functional teams, including creative and content teams, to align marketing initiatives.
• Stay current with industry trends and incorporate new techniques into campaigns.
• Manage budgets to ensure effective allocation of ad resources and expenditures.
• Perform A/B testing on ad creatives and landing pages to improve conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital paid media management or PPC advertising.
• Proven expertise in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
• Excellent verbal and written communication skills.
• Ability to manage multiple campaigns concurrently and meet tight deadlines.
• Certification in Google Ads and other relevant advertising platforms is preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will utilize a range of technologies and tools to execute their responsibilities effectively. These include Google Ads and Bing Ads for campaign management, Google Analytics for performance tracking and reporting, SEMrush or similar platforms for keyword research, and project management tools to collaborate with team members and manage deadlines efficiently.

Ideal Candidates

Ideal candidates for the position of Digital Paid-Media/Advertising/PPC Manager will possess a blend of analytical acumen and creative flair. They should be adept problem-solvers who can make data-driven decisions and demonstrate a strong understanding of digital marketing principles. A results-oriented mindset coupled with the ability to work independently as well as collaboratively in a team setting will make candidates successful in this role. Candidates should also exhibit strong organizational skills and the capacity to thrive in a dynamic and evolving workplace environment.