Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will play a pivotal role in creating, managing, and optimizing digital advertising campaigns. The selected candidate will be responsible for driving traffic to our online platforms through various paid media channels, ensuring that marketing objectives are met while adhering to budgetary constraints. The role involves close collaboration with cross-functional teams to ensure alignment with overall marketing strategies, thus enhancing brand visibility and achieving optimal return on investment (ROI) from our advertising efforts.

Job Responsibilities

• Develop, implement, and manage high-performance PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct keyword research and competitive analysis to strategize effective campaigns that align with business objectives.
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI and improve performance metrics.
• Collaborate with the creative team to design compelling ad copy and visual creatives that resonate with target audiences.
• Manage budget allocations and forecasts, ensuring efficient spending with transparency in reporting.
• Stay up-to-date with industry trends and best practices to leverage new opportunities in digital advertising.
• Generate comprehensive performance reports and presentations for stakeholders, providing actionable insights and recommendations.
• Conduct A/B testing for ads to determine the most effective strategies for optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience managing PPC campaigns in-house, with demonstrable results.
• Proficient in Google Ads, Bing Ads, Facebook Ads Manager, and other paid advertising tools.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication skills, both written and verbal, suitable for interacting with various stakeholders.
• Detail-oriented with exceptional organizational skills.
• Certification in Google Ads or comparable credentials preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to optimize advertising campaigns. Key tools include Google Ads, Google Analytics, SEMrush, Facebook Ads Manager, and Excel for data analysis. Knowledge of marketing automation platforms and CRM systems will also be beneficial in tracking customer engagement and advertising success.

Ideal Candidates

An ideal candidate for the position of Digital Paid-Media/Advertising/PPC Manager should possess a strategic mindset and a passion for driving impactful marketing initiatives. They should thrive in a fast-paced environment and demonstrate adaptability to changing market conditions. Strong collaborative skills are essential for working effectively with cross-functional teams. Candidates with a proactive attitude and a commitment to continuous learning will excel in this role, contributing to the overall success of Bang Clothes, Corp.