Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. plays a pivotal role in driving the performance of our digital advertising campaigns. This position requires a strategic mindset and a results-oriented approach to manage and optimize our paid digital marketing initiatives across various platforms. The successful candidate will be responsible for developing, implementing, and analyzing advertising campaigns while ensuring alignment with overall business objectives. The role also demands consistent performance tracking and budget management to enhance customer engagement and ROI.

Job Responsibilities

• Develop, execute, and manage digital advertising strategies across platforms such as Google Ads, Facebook Ads, and other relevant channels.
• Monitor, analyze, and report on campaign performance metrics to optimize ROI and improve overall effectiveness.
• Manage and allocate the advertising budget effectively, ensuring maximum utilization and return.
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
• Collaborate with creative teams to design compelling ad copy and visuals that drive engagement.
• Stay up to date with industry trends, algorithm changes, and emerging digital marketing technologies to enhance campaign effectiveness.
• Provide weekly and monthly performance reports to stakeholders demonstrating campaign progress and key insights.
• Develop A/B testing strategies to optimize ad performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital advertising, with a strong focus on PPC management.
• Proficient in Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.
• Experience with e-commerce platforms is a plus.

Technologies & Tools

This position utilizes a variety of technologies and tools to effectively implement and manage digital advertising campaigns. The incumbent will work primarily with Google Ads, Facebook Ads Manager, and various analytics software such as Google Analytics. Familiarity with advertising automation tools and CRM systems is advantageous. Additionally, the use of project management tools may be required to facilitate collaboration across teams.

Ideal Candidates

The ideal candidate for the Digital Paid-Media/Advertising/PPC Manager position possesses a passion for digital marketing and an innate drive to achieve results. Attention to detail, strong organizational skills, and the ability to multitask in a deadline-driven environment are essential. Successful candidates will be innovative thinkers who embrace data-driven decision-making and have a collaborative spirit that fosters effective teamwork within a dynamic organization. A proactive attitude towards problem-solving and a commitment to continuous improvement in advertising practices will also contribute to success in this role.