Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will be responsible for developing, implementing, and managing our paid media strategies across various platforms. This role requires an analytical thinker with strong digital marketing skills to optimize paid campaigns, maximize ROI, and leverage market insights. The manager will collaborate closely with the marketing team to align campaigns with overall brand objectives, ensuring consistent messaging and effective use of budget allocations.

Job Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook, Instagram, and other relevant platforms.
• Conduct keyword research and competitive analysis to identify trends and optimize campaigns.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve effectiveness.
• Collaborate with the creative team to design compelling ad copy and visuals that resonate with target audiences.
• Manage the paid media budget efficiently, ensuring a focus on strategies that yield the highest return on investment.
• Stay current with industry trends and algorithm updates to adapt strategies accordingly.
• Conduct A/B testing of ad creatives, landing pages, and targeting options to enhance overall campaign success.
• Engage in strategic planning for seasonal promotions and new product launches to maximize visibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in digital advertising and PPC management.
• Proven track record of successful paid media campaigns with demonstrable results.
• Strong analytical skills and proficiency in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent communication and interpersonal skills to work effectively with team members and stakeholders.
• In-depth knowledge of paid media best practices, trends, and tools.
• Certifications in Google Ads, Facebook Blueprint, or equivalent are strongly preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will be utilizing various technologies and tools essential for campaign management and performance analytics. Key platforms include Google Ads and Microsoft Advertising for PPC campaigns, along with social media advertising tools like Facebook Ads Manager and LinkedIn Campaign Manager. Additionally, the candidate will employ Google Analytics for tracking website traffic and campaign effectiveness, SEMrush for SEO insights, and other CRM and project management software as required to streamline operations.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical skills, demonstrating a passion for digital marketing and a results-driven mindset. They should be proactive, detail-oriented, and capable of thriving in a fast-paced environment with a focus on delivering high-quality results. Excellent problem-solving capabilities and the ability to adapt strategies based on performance metrics will ensure success in this role. Candidates should also exhibit strong teamwork skills, as collaboration with various departments is a key aspect of the position.