Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp., you will be responsible for developing, implementing, and managing paid media campaigns across various digital platforms. This role requires a strategic mindset and a results-driven approach to enhance brand visibility and drive conversions. You will collaborate closely with cross-functional teams to ensure alignment with overall marketing goals while analyzing data to optimize performance and advertising spend effectively.

Job Responsibilities

• Develop and execute comprehensive PPC strategies to achieve business goals.
• Manage and optimize campaigns across Google Ads, Bing, social media platforms, and other digital channels.
• Conduct thorough keyword research to identify growth opportunities and optimize ad copy.
• Monitor, analyze, and report on campaign performance and key metrics, providing insights and recommendations for improvement.
• Allocate and manage budgeting efficiently to maximize ROI across all paid media channels.
• Stay updated with the latest trends and changes in PPC and digital marketing.
• Collaborate with creative teams to design engaging ad creatives that resonate with target audiences.
• Implement A/B testing strategies to refine and improve campaigns.
• Manage relationships with ad platforms and vendors to ensure expectations are met.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital marketing, specifically with focus on PPC and paid media campaigns.
• Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and relevant PPC tools.
• Strong analytical skills with experience in data analysis and performance optimization.
• Excellent communication and teamwork skills, with the ability to work collaboratively across departments.
• In-depth understanding of digital marketing trends and best practices.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and software to ensure effective campaign management and reporting. These include Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other relevant PPC management and keyword research tools. Familiarity with marketing automation platforms and CRM systems will also be beneficial.

Ideal Candidates

Ideal candidates for this position possess a combination of creativity and analytical thinking, allowing them to craft compelling ads while measuring their effectiveness. They are proactive learners, staying ahead of industry trends and adapting strategies accordingly. Strong organizational skills and the ability to handle multiple projects will contribute to their success in this fast-paced environment. A collaborative mindset and excellent communication skills are essential for working effectively with team members across various departments.