Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. is a pivotal role responsible for developing, implementing, and managing comprehensive paid media campaigns that drive online traffic and increase brand visibility. The ideal candidate will have a strong background in digital marketing, with an emphasis on pay-per-click advertising platforms. This position requires a strategic thinker who can analyze campaign performance, optimize results, and collaborate with various teams to align advertising efforts with business objectives.

Job Responsibilities

• Develop, execute, and manage PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels.
• Conduct keyword research and competitive analysis to identify opportunities for financial growth and visibility in online searches.
• Monitor and analyze campaign performance metrics to continuously optimize and improve ROI from paid media strategies.
• Implement A/B testing for ad creative, landing pages, and bidding strategies to ensure optimal performance.
• Prepare performance reports and present findings on campaign outcomes and recommended strategies to improve efficiency and effectiveness.
• Collaborate with the marketing and sales teams to align messaging and ensure the consistency of the brand's voice across all digital platforms.
• Stay abreast of industry trends and competitive landscape to inform strategic decisions.
• Manage advertising budgets, ensuring proper allocation of resources and adherence to financial guidelines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in digital advertising, particularly in PPC management.
• Proficiency with Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills and experience with data analysis tools such as Google Analytics and Excel.
• Excellent written and verbal communication skills.
• Ability to work independently as well as collaboratively in a dynamic team environment.
• Google Ads Certification is preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a range of technologies and tools to optimize and analyze campaigns. This includes Google Ads for campaign management, Google Analytics for performance tracking, and various digital marketing suite tools for competitive analysis and reporting. Familiarity with customer relationship management (CRM) software and social media management tools will enhance the efficiency of the advertising strategies employed.

Ideal Candidates

The ideal candidate for the Digital Paid-Media/Advertising/PPC Manager position is proactive, detail-oriented, and results-driven, with a passion for digital marketing. They should possess strong problem-solving abilities and an eagerness to learn and adapt in a fast-paced environment. A collaborative spirit to work effectively within a team, as well as the ability to communicate insights clearly to diverse stakeholders, will be key to thriving in this role at Bang Clothes, Corp.