Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp is responsible for strategizing, developing, executing, and optimizing paid media campaigns across various digital platforms. This role requires a keen understanding of market dynamics and a data-driven approach to enhance brand visibility, increase web traffic, and drive conversions. The ideal candidate will manage budgets effectively, conduct thorough data analysis, and work collaboratively with cross-functional teams to meet organizational goals and ensure alignment with the overall marketing strategy.

Job Responsibilities

• Develop and implement comprehensive PPC strategies to achieve target metrics and sales goals.
• Manage and optimize daily PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
• Analyze campaign performance, adjusting tactics based on real-time data and insights.
• Conduct keyword research and create compelling ad copy that drives user engagement.
• Monitor and manage campaign budgets, ensuring efficient allocation of resources.
• Collaborate with creative teams to design engaging landing pages that enhance user experience.
• Provide regular reports and presentations to stakeholders on campaign performance and strategy adjustments.
• Stay up to date with industry trends and algorithm changes to ensure competitive advantages.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years’ experience in PPC management and digital advertising.
• Proficiency in Google Ads and analytics tools, along with familiarity with social media advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills with a focus on persuasive ad copy.
• Effective time management skills with an ability to prioritize and manage multiple campaigns simultaneously.
• Certification in Google Ads and/or other relevant digital marketing certifications is a plus.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to effectively manage campaigns. Key platforms include Google Ads for search marketing, Google Analytics for data analysis and performance tracking, and social media advertising tools such as Facebook Ads Manager and LinkedIn Campaign Manager. Additionally, familiarity with project management software and reporting tools will be essential for collaboration and performance reporting.

Ideal Candidates

The ideal candidate for this role is a strategic thinker with a passion for digital marketing and an enthusiastic approach to exploring new strategies. A successful candidate will possess strong problem-solving skills, a detail-oriented mindset, and a commitment to achieving tangible results. Their ability to adapt to changing market scenarios and stay ahead of industry trends will be crucial. Furthermore, collaboration skills and the capacity to work autonomously will significantly contribute to their success in this position at Bang Clothes, Corp.