Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp. is seeking a talented and motivated Digital Paid-Media/Advertising/PPC Manager to join our team. In this role, you will spearhead our digital advertising strategies, focusing on managing, optimizing, and executing Paid Search (PPC) campaigns across various platforms. Your primary objective will be to drive traffic, increase conversions, and enhance the overall online presence of our brand. You will collaborate closely with cross-functional teams to ensure alignment with business goals and optimize ad spend for maximum ROI.

Job Responsibilities

• Develop, implement, and manage PPC campaigns across search engines and social media platforms.
• Conduct keyword research and analysis to identify high-performance keywords.
• Monitor and analyze campaign performance metrics to improve strategies and ensure compliance with KPIs.
• Manage budgets, adjusting bids and budgets as necessary to meet performance targets.
• Collaborate with the marketing team to integrate PPC campaigns with overall marketing strategies.
• Create compelling ad copy and optimize landing pages to enhance conversion rates.
• Stay updated with industry trends and changes in algorithms to maintain competitive advantage.
• Generate detailed reports and presentations for management, showcasing performance results and strategic insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years experience in managing PPC campaigns, with a proven track record of success.
• Strong understanding of digital marketing principles and online consumer behavior.
• Proficiency in Google Ads, Bing Ads, and social advertising platforms (e.g., Facebook, Instagram).
• Experience with analytics tools such as Google Analytics and conversion tracking.
• Exceptional analytical skills with the ability to interpret data and convert insights into actionable strategies.
• Strong written and verbal communication skills.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize various technologies and tools to enhance campaign performance. This includes, but is not limited to, Google Ads, Bing Ads, Facebook Ads Manager, SEMrush, Google Analytics, and Excel for data analysis. Knowledge of marketing automation platforms and A/B testing tools will also be beneficial in executing and refining campaigns effectively.

Ideal Candidates

The ideal candidate for this position will be results-driven, detail-oriented, and possess a strong creative flair. The successful applicant will demonstrate the ability to work collaboratively within a team while also exhibiting independence and confidence in decision-making. A proactive attitude towards learning and adapting to new technologies, combined with effective communication and project management skills, will be essential to thrive in this dynamic role at Bang Clothes, Corp.