Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will be responsible for developing, implementing, and managing paid media strategies to drive brand awareness and customer engagement. This role requires a detail-oriented professional with extensive knowledge of PPC and digital advertising principles, who will optimize campaigns across various platforms. The successful candidate will analyze performance metrics and collaborate with internal teams to ensure alignment with overall marketing goals, ultimately contributing to the company’s growth and success in the competitive fashion industry.

Job Responsibilities

• Develop and execute effective PPC strategies across multiple digital platforms.
• Manage budgets and allocate spend across campaigns to maximize ROI.
• Conduct keyword research to guide content creation and optimize campaign targeting.
• Monitor and report on campaign performance and provide actionable insights for continuous improvement.
• Collaborate with the marketing team to create cohesive strategies that integrate with overall brand objectives.
• Stay up-to-date with industry trends and competitor activity to identify opportunities for campaign enhancements.
• Utilize analytics tools to track performance metrics and understand customer behavior.
• Lead A/B testing initiatives to optimize ad copy, headlines, and calls to action.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in digital advertising, particularly in PPC management.
• Proven track record of managing successful PPC campaigns across platforms such as Google Ads and Facebook Ads.
• Strong analytical skills with proficiency in analytics tools and data interpretation.
• Excellent communication and teamwork abilities.
• Familiarity with SEO best practices and their role in PPC strategy.
• Ability to work in a fast-paced environment and meet deadlines.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to optimize campaigns and analyze data. This includes, but is not limited to, Google Ads, Google Analytics, Facebook Business Manager, SEMrush, and various marketing automation platforms. Familiarity with Excel and data visualization tools is also essential for effective reporting and insights generation.

Ideal Candidates

Ideal candidates for this position will possess strong analytical thinking skills and a results-driven mindset. They should be proactive in identifying opportunities for campaign optimization and display excellent problem-solving abilities. A creative approach to digital advertising combined with a keen understanding of consumer behavior will set successful applicants apart. Additionally, the ability to thrive in a collaborative environment while managing multiple campaigns simultaneously is crucial for success in this role.