Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will be a key player in driving brand visibility and revenue through the strategic management of our digital advertising campaigns. The successful candidate will lead the development, execution, and optimization of PPC campaigns across various platforms, ensuring alignment with overall marketing objectives. You will conduct in-depth analysis to gauge performance, adjust strategies accordingly, and provide actionable insights to enhance ROI. This position requires a deep understanding of digital media, a results-driven mindset, and a collaborative spirit to work closely with our marketing team.

Job Responsibilities

• Develop, implement, and manage PPC campaigns across search engines and social media platforms.
• Conduct keyword research and competitor analysis to inform campaign strategies.
• Monitor and analyze campaign performance using analytical tools, adjusting tactics as necessary to maximize effectiveness.
• Create and manage budgets for all PPC activities, ensuring optimal allocation of resources.
• Collaborate with the creative team to develop compelling ad copy and visual assets that resonate with target audiences.
• Prepare and deliver regular performance reports and presentations to senior management.
• Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
• Minimum of 3 years of experience managing PPC campaigns in a corporate environment.
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills with experience in data interpretation and ROI analysis.
• Excellent communication skills, both verbal and written.
• Familiarity with A/B testing methodologies and conversion rate optimization.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to execute and optimize their campaigns. Key tools include Google Ads and Bing Ads for managing pay-per-click campaigns, as well as Facebook Ads for social media retargeting. Analytical tools such as Google Analytics will be employed for tracking and reporting on campaign performance, and additional software solutions may include keyword research tools like SEMrush or Moz for conducting in-depth market analysis.

Ideal Candidates

An ideal candidate for this position will be data-driven, proactive, and possess a passion for digital marketing. They should demonstrate a strong ability to adapt in a fast-paced environment while maintaining an innovative and strategic mindset. Excellent problem-solving skills, time management, and attention to detail are essential. Furthermore, the candidate should have a collaborative approach to working with cross-functional teams and be comfortable with frequent communication regarding campaign performance and strategy adjustments.