Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp. is seeking a highly motivated and results-driven Digital Paid-Media/Advertising/PPC Manager to spearhead our digital marketing efforts. In this pivotal role, you will be accountable for strategizing, implementing, and managing our paid media campaigns across various platforms. Your expertise will help optimize performance metrics and enhance the overall effectiveness of our advertising spend while aligning with our business objectives and brand identity.

Job Responsibilities

• Develop and manage comprehensive paid media strategies to enhance brand visibility and drive customer engagement.
• Plan, execute, and optimize campaigns across platforms such as Google Ads, Facebook, Instagram, and other digital channels.
• Conduct thorough keyword research to identify profitable opportunities to maximize campaign performance.
• Monitor, analyze, and report on performance metrics, ensuring continuous improvement through data-backed decisions.
• Collaborate with cross-functional teams including creative, sales, and analytics to align on campaign goals and objectives.
• Manage budget allocations and spending for multiple campaigns, ensuring effective utilization of resources.
• Stay updated on digital advertising trends, industry insights, and algorithm changes to refine strategies.
• Utilize A/B testing and other methodologies to evaluate ad performance and drive improvements.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital advertising and paid media management.
• Proven track record of managing successful PPC campaigns with measurable ROI.
• Strong understanding of digital marketing concepts, including SEM, display advertising, and retargeting strategies.
• Expertise in analytical tools such as Google Analytics, and familiarity with social media advertising platforms.
• Exceptional analytical and problem-solving skills with attention to detail.
• Strong communication and collaboration skills to work effectively with various teams.

Technologies & Tools

In this role, the Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to effectively manage and optimize campaigns. These include Google AdWords, Facebook Ads Manager, Google Analytics, SEMrush, and various A/B testing platforms. Familiarity with CRM systems and marketing automation tools will be beneficial for integrating sales and marketing efforts.

Ideal Candidates

The ideal candidate will be a strategic thinker with a strong analytical mindset and passion for digital marketing. They should possess excellent organizational skills and the ability to manage multiple campaigns simultaneously while meeting tight deadlines. A proactive approach to problem-solving, combined with a willingness to test and adapt strategies, will be essential in this fast-paced environment. The candidate should thrive in collaborative settings, maintaining open communication with team members and stakeholders to drive overarching marketing goals.