Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. will be responsible for developing and executing effective paid media strategies to drive traffic, increase sales, and enhance brand visibility across digital platforms. This role requires a data-driven approach to campaign management, including budget allocation, performance analysis, and continuous optimization of advertising efforts. The successful candidate will collaborate closely with cross-functional teams to align marketing strategies that promote the company's goals while ensuring the utmost efficiency and return on investment.

Job Responsibilities

• Develop and implement comprehensive paid media campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
• Monitor, analyze, and report on campaign performance, employing A/B testing to optimize ad copy, targeting, and bidding strategies.
• Manage monthly budgets, ensuring efficient allocation of resources while maximizing ROI on advertising investments.
• Conduct keyword research and audience segmentation to improve targeting and overall effectiveness of campaigns.
• Collaborate with the marketing team to align paid media strategies with broader marketing initiatives and branding efforts.
• Stay updated on industry trends, platform updates, and new advertising opportunities to maintain a competitive edge.
• Provide regular updates and insights to senior management regarding campaign performance and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in digital advertising, specifically with PPC and paid media campaigns.
• Proven track record of managing successful digital advertising campaigns with measurable results.
• Strong analytical skills with an ability to interpret data and transform insights into actionable strategies.
• Proficiency in advertising platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics).
• Knowledge of SEO principles is a plus but not mandatory.
• Exceptional communication skills, both verbal and written, with an ability to convey complex ideas in a clear and concise manner.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to optimize campaigns effectively. Key platforms include Google Ads, Facebook Ads, and Google Analytics for performance tracking and optimization. Additional tools for project management, reporting, and competitive analysis may include SEMrush, Ahrefs, and Microsoft Excel. Familiarity with CRM software may also be beneficial for aligning marketing efforts across customer touchpoints.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of analytical thinking and creative problem-solving skills. They should demonstrate a passion for digital marketing and an eagerness to stay ahead of trends in advertising technology. Successful candidates will be detail-oriented, able to manage multiple projects with varying deadlines, and thrive in a fast-paced environment. A proactive and adaptable mindset is essential, along with the ability to work collaboratively across teams to achieve common goals.