Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp. is seeking an experienced Digital Paid-Media/Advertising/PPC Manager to join our dynamic team. This role is pivotal in orchestrating our digital advertising efforts to enhance brand visibility and drive conversions. The successful candidate will oversee the management of paid media campaigns across various platforms, formulate strategic ad placements, optimize budget allocation, and analyze performance metrics to achieve maximum Return on Investment (ROI). The ideal candidate thrives in a fast-paced environment and possesses a keen analytical mindset, focusing on data-driven decision-making to elevate our advertising strategy.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media campaigns across Google Ads, Facebook, and other digital platforms.
• Conduct in-depth market research to identify trends and insights that inform strategic adjustments in campaigns.
• Monitor and analyze campaign performance using various analytical tools, providing regular reports and actionable insights.
• Collaborate with creative teams to design compelling ad content and optimize landing pages for conversions.
• Manage budgets and allocate spending to maximize impact while ensuring cost-effectiveness.
• Test and refine ad creatives, targeting parameters, and bidding strategies to continually enhance campaign performance.
• Stay abreast of industry trends, emerging technologies, and changes in digital advertising platforms.
• Provide training and guidance to junior staff members involved in PPC and digital marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of hands-on experience managing PPC campaigns with proven success.
• Strong proficiency in Google Ads, Facebook Ads Manager, and analytics platforms such as Google Analytics.
• In-depth understanding of SEO principles and how they relate to PPC strategies.
• Exceptional analytical skills, with the ability to interpret data and generate actionable insights.
• Strong communication skills, both verbal and written, to convey complex ideas clearly.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will utilize a variety of technologies and tools to ensure successful campaign management and optimization. Key tools include Google Ads and Google Analytics for tracking performance metrics, Facebook Ads Manager for managing social media campaigns, and other third-party analytics and reporting platforms. Proficiency in project management software will also be beneficial for managing timelines and collaborating with team members effectively.

Ideal Candidates

Ideal candidates for the Digital Paid-Media/Advertising/PPC Manager position at Bang Clothes, Corp. should be results-driven and detail-oriented, with a strong passion for digital marketing. They should demonstrate excellent problem-solving abilities, coupled with a proactive approach to identifying opportunities for improvement. Successful candidates will possess a strong organizational skill set, capable of managing simultaneous projects and priorities efficiently. Additionally, a candidate who thrives under pressure and is adaptable to changing marketing landscapes will excel in this role.