Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Job Overview

Bang Clothes, Corp. is seeking a highly skilled Digital Paid-Media/Advertising/PPC Manager to join our dynamic marketing team. In this role, the individual will be responsible for developing and executing digital advertising strategies across various platforms. The manager will leverage analytical skills to optimize campaign performance and drive results, ensuring alignment with the organization's goals and objectives. This position requires a collaborative approach, working closely with creative teams and stakeholders to produce high-impact advertising initiatives while managing budgets effectively.

Job Responsibilities

• Develop, implement, and manage paid-media strategies across multiple digital platforms including Google Ads and social media channels.
• Monitor and analyze campaign performance metrics, adjusting strategies as necessary to achieve optimal outcomes.
• Conduct thorough keyword research and audience segmentation to enhance targeting and improve campaign effectiveness.
• Collaborate with creative teams to design ad content that resonates with the target audience and adheres to brand guidelines.
• Manage budgets and bidding strategies effectively to maximize return on investment (ROI).
• Stay updated with the latest trends in digital marketing and advertising technologies to implement best practices.
• Prepare regular reports and presentations on campaign performance and insights for stakeholders.
• Work closely with other marketing team members to coordinate integrated marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3 years of experience in digital advertising, with a strong focus on PPC management.
• Proficient in using Google Ads, Facebook Ads Manager, and other relevant advertising tools.
• Strong analytical skills with experience in interpreting data and making data-driven decisions.
• Excellent communication and interpersonal skills for effective collaboration across teams.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Certifications in Google Ads and Facebook Blueprint are highly preferred.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will work with various technologies and tools essential for campaign management and performance analysis. Key tools include Google Ads, Google Analytics, social media advertising platforms (e.g., Facebook Ads, Instagram Ads), SEMrush or similar software for SEO and keyword research, and project management tools such as Trello or Asana to monitor progress and ensure team collaboration.

Ideal Candidates

Ideal candidates for this role will exhibit strong analytical thinking and a creative mindset, enabling them to develop innovative advertising strategies that drive consumer engagement. They should be detail-oriented, able to interpret data effectively, and demonstrate a commitment to continuous learning in the rapidly evolving digital advertising landscape. Successful applicants will thrive in a fast-paced environment, showcasing the ability to adapt quickly to changing market conditions while maintaining a focus on achieving measurable results.