Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Position Overview

Bang Clothes, Corp. is seeking a meticulous and innovative Digital Paid-Media/Advertising/PPC Manager to lead our online advertising initiatives. In this crucial role, you will be responsible for strategizing, implementing, and optimizing paid media campaigns across various platforms to maximize performance and return on investment. The successful candidate will work closely with the marketing team to ensure that advertising efforts align with broader business objectives, enhancing brand visibility and driving sales. As a vital team member, you will oversee budget allocations, analyze performance metrics, and develop actionable insights to refine strategies continuously.

Job Responsibilities

• Develop, manage, and optimize PPC campaigns across platforms including Google Ads, Facebook Ads, and Instagram Ads.
• Monitor performance metrics regularly and produce detailed reports analyzing campaign performance, ROI, and key performance indicators (KPIs).
• Conduct keyword research and competitive analysis to identify new opportunities for campaign growth.
• Manage and optimize advertising budgets to ensure maximum efficiency and effectiveness of campaigns.
• Collaborate with the design and content teams to create compelling ad copy and visual assets.
• Stay up-to-date with industry trends, changes in advertising platforms, and best practices to inform strategy development.
• Implement A/B testing methodologies to improve ad performance and customer engagement.
• Ensure compliance with advertising policies on selected platforms.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital advertising, specifically in PPC management, with at least 3-5 years of relevant experience.
• Advanced knowledge of Google Ads, Google Analytics, Facebook Ads Manager, and other digital marketing tools.
• Strong analytical skills with a passion for data-driven decision-making.
• Excellent communication and collaboration skills within a team-oriented environment.
• Certification in Google Ads and Facebook Blueprint is highly desirable.

Technologies & Tools

The Digital Paid-Media/Advertising/PPC Manager will leverage various technologies and tools to execute and analyze campaigns effectively. Key technologies include Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, and Microsoft Excel for data analysis and reporting. Familiarity with CRM systems and marketing automation tools will also be advantageous in managing customer communication and engagement strategies.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of analytical and creative skills, allowing them to effectively translate data insights into actionable strategies. They will exhibit a proactive and adaptable mindset, thriving in a fast-paced environment while being detail-oriented and organized. A collaborative spirit is essential, as this role requires building effective relationships across diverse teams to achieve common marketing goals. A passion for digital marketing and a commitment to continuous learning will further complement the qualities needed for success in this role.